Crunchyroll Explores AI Testing for Subtitling and Closed Captioning
Crunchyroll, the renowned anime streaming platform, is currently experimenting with artificial intelligence (AI) to enhance subtitle and closed captioning processes.
In a recent interview on The Verge's Decoder podcast, Crunchyroll President Rahul Purini disclosed the company's active pursuit of generative AI technology.
The main objective of these AI tests is to optimize Crunchyroll's subtitle creation and closed captioning processes. Purini emphasized the company's dedication to refining operations, particularly in expanding language options.
The ultimate goal is to synchronize subtitle releases with the airing schedule of seasonal anime episodes in Japan, providing a more timely and inclusive viewing experience for anime enthusiasts globally. (The testing is a concerted effort to "optimize [their] processes" with the goal of releasing subtitles in more languages, bringing them closer to the Japanese release date of seasonal anime episodes.)
Crunchyroll's exploration into AI goes beyond subtitles, with plans to leverage generative AI for personalized anime-watching experiences.
The platform aims to offer users a more tailored and engaging interaction with its diverse range of content. This strategic move underscores Crunchyroll's commitment to staying at the forefront of the anime industry.
Funimation Global Group, owned by Sony, completed its acquisition of Crunchyroll from AT&T on August 9, 2021, following the initial announcement of the acquisition in December 2020. The purchase price amounted to US$1.175 billion, paid in cash upon the completion of the acquisition transaction.
Source: The Verge (Decoder)